The Influence Effect: Why Personal Branding And Networking Are Non-Negotiable For Leaders

Opportunity is moving at the speed of visibility and the most powerful asset a leader can build isn’t just a business, it’s a personal brand.

In my latest article for Forbes, I explore why your professional presence and your network are no longer optional extras,  they’re the foundation of modern leadership.

From building a high-value digital presence to integrating networking into your business plan, I share the same strategies I’ve used to scale multiple ventures, secure global partnerships, and mentor executives around the world. You’ll learn how to:

• Turn your LinkedIn profile into a digital storefront that attracts high-value opportunities.
• Build networking systems that compound ROI instead of relying on luck.
• Leverage content, association, and connection to elevate your authority.
• Replace small talk with meaningful conversations that build real influence.
  

The truth? Attention is the new currency and leaders who learn to invest it wisely will always have the competitive edge.

 Read the full article on Forbes: The Influence Effect: Why Personal Branding And Networking Are Non-Negotiable For Leaders