At the epicentre of growth, innovation, and global leadership, She Knows Business Global Agency by Angelica Kopec arrives in Dubai.
Dubai: The Global Epicentre of Business & Innovation
Dubai is recognised as the epicentre of business, networking, and innovation, attracting the world’s top entrepreneurs, investors, and leaders. For more than 10 years, Angelica Kopec has been travelling to Dubai, building networks, attending global leadership events, and engaging in conversations that shape the future of business.
Now, with the official launch of She Knows Business Global Agency by Angelica Kopec in the Middle East, Angelica is anchoring her global vision in the world’s most connected hub.
“Dubai represents ambition at scale. It’s where global leaders meet, ideas converge, and opportunities accelerate. For me and She Knows Business, being here means being at the heart of growth, which then translates into better ideas, strategies and outcomes for my clients”,” says Kopec.
A Global Leader with a Global Track Record
Angelica Kopec is a Forbes Council member, thought leader & CEO of MarTech company, She Knows Business, recognised for her ability to blend sales, marketing and technology into measurable success, across 40+ industries.
“Over the last 10 years I’ve been attending the most incredible events in the world and they happen to all be in the UAE, so it felt natural to bring the company here”
Elon Musks’ mum, Maye Musk.
Former First Lady of Canada, Sophie Gregoire Trudeau
Angelica is talking about the likes of:
Forbes 30/50 Summit — the world’s largest global gathering of influential female leaders. Angelica joined changemakers redefining business, culture, and politics, and connected with iconic leaders including Maye Musk (Elon Musk’s mother), Hillary Clinton, and the Former First Lady of Canada.
Step Conference — one of the Middle East’s top tech events, where Angelica attended as an investor, exploring emerging technologies and innovation across the region.
Sports Leadership Forums — engaging with some of the most powerful voices in international sport, exploring how leadership and culture drive global success.
World-Leading Tech Conferences — from Web Summit to CES, Angelica and SKB have consistently been present at the world’s most influential stages for innovation.
Women’s Empowerment Convention 2025 — this year, Angelica returns to Dubai to join the most impactful women in business and leadership at this premier global convention.
Rather than focusing on one market, She Knows Business has built its reputation through diverse clients, globally. Their mission is simple: To help every client become, and remain, an industry leader.
Psych-Tech & Organisational Culture
Operating as a Fractional Client Acquisition Director and heading the Sales & Marketing department, Angelica works with Appellon the psych-tech solution trusted by global organisations including the Royal Australian Navy, where they saved $380Million in 12 months and the UK NHS where they achieved 7%uplift in theater productivity, delivering measurable outcomes in workplace culture, performance, and retention.
Luxury & Lifestyle
Jane McNiel, Australia’s #1 Female Boat Seller — leading the luxury brokerage market.
Bill Leider — US-based advisor to Fortune 500 companies and author of What’s Next.
Magnify Her— Australia’s #1 Darwin Female Business Awards Recognition Platform.
Cielo House — Shaping Australia’s Biggest Sporting Events — bringing strategy to high-impact cultural platforms.
Why Dubai, Why Now?
The Middle East is entering a new era of growth. With billions flowing into technology, sustainability, healthcare, and entrepreneurship, Dubai has cemented its place as the epicentre of global growth and leadership.
For She Knows Business, it’s about leveraging Dubai as a strategic hub to service companies globally, connecting ambitious leaders with opportunities, investors, and influence at scale.
Looking Ahead
From its new base in Dubai, She Knows Business will continue to:
Support clients in scaling beyond borders.
Connect leaders to global partnerships and opportunities.
Champion women in business, ensuring female entrepreneurs and executives have the strategies and platforms to succeed.
Angelica Kopec’s vision is clear: to transform ambitious businesses into global success stories, one strategy at a time.
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