Leaders in Tech: Chloe Walker created Australia’s First Cosmetic & Plastic Surgery Client-Matching Platform, attracting people
In a rapidly expanding $200B global industry, innovation, regulation, and consumer trust are reshaping the future of cosmetic and plastic surgery. At the forefront of that evolution is Chloe Walker, the founder of Pirk: Australia’s first client-matching platform designed to empower Australians with safe, transparent access to qualified service providers in the cosmetic and plastic surgery space. With over 50,000 people already attracted, Pirk represents a powerful market shift: from guesswork to guidance, from overwhelm to informed choice. It’s the kind of tech-enabled, trust-first solution that signals serious scale, and serious investment opportunity.
5 Minutes with Chloe Walker, Founder of Pirk, Australia’s First Cosmetic & Plastic Surgery Client-Matching Platform
What makes Pirk stand out?
“At Pirk, we’ve built Australia’s first-to-market true client-matching platform for cosmetic and plastic surgery. We take away the confusion and overwhelm by connecting clients with trusted, fully vetted, AHPRA compliant surgeons who fit their needs, preferences, and budget. Instead of scrolling endlessly through reviews or relying on word-of-mouth, people now have a safe, transparent, and supportive way to find the right specialist. It’s the combination of human touch with smart technology that makes Pirk unique.”
Where do you see the future of the cosmetic/plastic surgery industry heading?
“The industry is growing at 16% annually in Australia and is projected to be worth $200 billion globally by 2028 — which is incredible. But with that level of growth comes more risk, more aggressive marketing, and inevitably, more confusion for clients.
“The stigma around many procedures has already diminished, and we expect that trend to continue. Demand is not only increasing in volume, but also diversifying across both cosmetic refinements and medically necessary surgeries. At the same time, consumers are demanding greater transparency, safety, and choice.
“The future will be digital: platforms that empower clients with clear information and connect them directly to qualified, vetted surgeons. I believe Australia will mirror global trends where cosmetic procedures become increasingly mainstream but with stronger regulation and patient advocacy at the centre.”
What are your thoughts on the AHPRA changes?
“The AHPRA reforms are well-intentioned and, at their core, designed to safeguard clients. Stricter rules around advertising and consultations help protect people from misleading claims and ensure they are informed before making life-changing decisions.
“However, there are challenges. These rules can disproportionately impact small, often female-led businesses in Australia, making it harder to grow and scale. As a huge advocate of women in business this is hard to watch.
“Meanwhile, overseas operators aren’t bound by the same restrictions, meaning Australians are flooded with heavy advertising and big promises from offshore clinics. This creates a difficult imbalance, driving up costs and complexity for local consumers while making it harder for compliant operators to compete.
“At Pirk, we support regulation and are strong advocates for safety and transparency. But it’s important that regulation doesn’t unintentionally harm innovation or push poor behaviours underground. Transparency around pricing, outcomes, and treatments should always remain the industry’s focus.
“One interesting space to watch is GLP-1 medications (such as weight-loss injectables). In many ways, these should be treated like any other medical treatment, with the same emphasis on safety and informed choice. Yet currently, it’s easier to see mass promotion of these treatments than it is for procedures like Botox, which have been around for decades. That inconsistency shows why regulation needs to be both fair and practical.”
Comment on Angelica Kopec / She Knows Business
“Angelica has been such a great support in my journey, as a mentor I received and still use a lot of her amazing skill set around strategy and thinking about ways to market. She not only helped me connect with people in the industry, but also supported an amazing event for Balearic Beauty International in 2024 that gave Pirk significant brand exposure. Having mentors and platforms like Angelica Kopec of She Knows Business is invaluable, especially for female founders building in industries where visibility and networks make all the difference.”
The SKB Partnership
Pirk’s journey has been supported by industry connectors and female-founder advocates like Angelica Kopec and She Knows Business (SKB). Through mentorship, strategy support, event collaborations, and network access, SKB helped Pirk amplify its visibility and step confidently into growth mode. The partnership reflects SKB’s broader mission: helping founders commercialise, capitalise, and communicate their vision with clarity and credibility.
What Next?
“Pirk has already attracted over 50,000 people to its platform and helped hundreds of Australians connect with surgeons to explore whether surgery is right for them. We now deeply understand the customer journey — and we’re ready to scale.
“To do that, we’re raising $500K to expand our platform and community and are actively connecting with investors and partners who want to help reshape the cosmetic surgery industry in Australia. We’ve proven demand, we’re building with safety and trust at the core, and we’re just getting started.”
To connect with Pirk, discuss investment, or explore partnership opportunities, reach out and be part of reshaping the future of cosmetic and plastic surgery in Australia.