From Start-Ups to Million-Dollar Enterprises: How Angelica Kopec Became a Global Authority in Business Growth & MarTech
Angelica Kopec is widely recognised as a global authority in business strategy and MarTech, with a career spanning 40+ industries and a portfolio of ventures that demonstrate her ability to scale leaders, brands, and enterprises with measurable ROI.
As the CEO of She Knows Business, a multi-venture partner, and a Forbes Council Success Story, Angelica has become known for fusing traditional business acumen with cutting-edge marketing technology. embedding automation, AI, analytics, and digital-first positioning into organisations determined to dominate their markets.
Her journey began while studying a Bachelor of Laws and International Business, majoring in Internet Marketing, where she quickly recognised her business acumen. After being admitted as a lawyer, she transitioned into the world of business and the emerging tech scene, bringing with her a rare blend of commercial, regulatory, and digital expertise.
With more than a decade of senior-level experience, Angelica is now famed for challenging the status quo and delivering strategies that unlock rapid, sustainable growth. Her track record and thought leadership have made her a highly sought-after advisor, investor, and mentor, backed by an enviable global network of business partners.
Authority Backed by Clients
Angelica’s authority doesn’t come from titles alone, it comes from the calibre of her client portfolio at She Knows Business (SKB), like these:
Appellon: Psychology-Driven Workplace Culture & Performance Platform
Angelica Kopec supports Appellon, a psych-tech platform trusted by the Royal Australian Navy and UK NHS, in the capacity of Client Acquisition Director, with SKB driving business strategy, partner channels, corporate growth, sales, marketing, and lead generation across both online and offline initiatives.
Whisky Cask Club: Alternative Whisky Investments
Angelica Kopec and SKB partnered with Whisky Cask Club offering appreciating whisky assets from 150+ global distilleries to help lead the whisky investment market through database management, reporting, accounting, and ongoing VA/EA services.
Jane McNeil: Luxury Boat Sales & Brokerage
Angelica Kopec and SKB partnered with Jane McNeil — Australia’s #1 female boat seller — to strengthen brand positioning, build digital authority, and elevate her profile in a market where reputation drives every deal.
Bill Leider: Fortune 500 Trusted Advisor & Author
Angelica Kopec and SKB partners with Bill Leider, author of What’s Next? and a renowned advisor to Fortune 500 companies, to provide strategic advisory and fractional CMO support, helping extend his impact and ensure his insights continue to shape leaders, boards, and global organisations
Pirk: Health-Tech Surgery Matching Platform
Angelica Kopec and SKB supported Pirk — Australia’s first plastic surgery concierge platform — with strategic advisory and customer journey optimisation, helping position it as a trusted leader in health-tech.
Fitcover: Global Beauty & Fitness Makeup Brand
Angelica Kopec and SKB contributed to Fitcover’s rise as the world’s first sweat-proof makeup and skincare line, supporting its multi-million-dollar expansion into Australia, the US, and Dubai with strategic business development, marketing campaigns, influencer outreach, and VA services.
HarlandGreen: Green-Tech Insurance Innovation
Angelica Kopec and SKB partnered with HarlandGreen — founded by a former Chief GM of Allianz — to disrupt the insurance industry through brand positioning, digital asset creation, and website development.
The Yacht Business: Luxury Yacht Buyer & Seller Concierge
Angelica Kopec and SKB partnered with The Yacht Business to elevate its reputation as a concierge-style brokerage, delivering support in product listings, brochures, video editing, SEO optimisation, and EDM campaigns to showcase vessels with prestige and precision.
Cielo House: Elite Sporting & Corporate Events
Angelica Kopec and SKB partnered with Cielo House, the powerhouse behind events for the NRL and Australian Grand Prix, by providing lead generation, social media, branding, web design, SEO, and admin support, ensuring unforgettable experiences in a high-pressure industry.
Australian Marine Sales: Premium Marine Products & Customisation
Angelica Kopec and SKB supported Australian Marine Sales in servicing discerning yacht owners with branding, product listings, website updates, LED customisation, SEO optimisation, and EDM campaigns, strengthening its position in the marine lifestyle sector.
Her Heart: Global Women’s Health Non-Profit
Angelica Kopec and SKB supported Her Heart — a global advocate for women’s heart health — with strategic planning, brand development, PR, fundraising events, digital magazine launches, and social media management, amplifying its reach and purpose-driven impact.
Dow Goodfolk & Brother Design: Global Brand & Packaging Icons
Angelica Kopec and SKB partnered with two world-class design agencies (working with McCafe, Ingham’s, and Maitland Cheese) to deliver strategic planning, brand positioning, and lead generation, supporting their continued influence in consumer brand design.
Michael Hosking: Advisory & Post-Sales Strategy Leader
Angelica Kopec and SKB supported Michael Hosking, a former LinkedIn executive and founder of SuccessNavigator, with business planning, branding, lead generation, and social media reporting, strengthening his advisory impact for start-ups and enterprises.
Cecilia Cole Academy: Cosmetic Tattoo Training & Beauty Clinic
Angelica Kopec and SKB supported Cecilia Cole Academy, Australia’s leading cosmetic tattoo training clinic — by delivering tech and operational optimisation, paid ads, and CRM automation, enabling scalable growth in both e-commerce and salon education.
Leaders Change Room: Executive Coaching & Development
Angelica Kopec and SKB supported Leaders Change Room, trusted by Bendigo Bank, NSW Health, and Endota Spa — with VA services, lead generation, social media, and content creation, helping transform managers into high-performing leaders.
Punar: Sustainable Textiles & Luxury Goods
Angelica Kopec and SKB partnered with Punar, Cartier Red Box member and multi-award-winning sustainability pioneer to deliver advisory, strategic business development, lead generation, website development, and admin support, advancing its mission of circular economy luxury.
Magnify Her: Women’s Empowerment & Business Growth Platform
Angelica Kopec and SKB partnered with Magnify Her, a platform dedicated to empowering women in business and leadership, to provide strategic business advisory, helping strengthen its foundations for sustainable growth and greater industry impact.
Recognition & Thought Leadership
- Announced as a 2024 Forbes Council Success Story.
- Official Member & Leader of the Forbes Business Development Council, leading the Art of Networking.
- Invited by Forbes Council to host a MasterClass on Personal Branding & Networking ROI for the Forbes Council Member Leaders.
Why Leaders Trust Angelica Kopec and She Knows Business.
Angelica Kopec is more than a strategist, she is a
MarTech specialist, investor, and operator
who speaks the language of ROI, not just tools. Where others focus on platforms, she focuses on
profitability, positioning, and scale