Forbes Council Invites Angelica Kopec to Deliver MasterClass on Building High-Value Personal Brands & Networks
Angelica Kopec, CEO of She Knows Business Leads Exclusive Forbes Council MasterClass on Personal Branding & High-ROI Networking
Networking. For some, it feels awkward. For others, it’s time-consuming with little to show for the effort. Yet when done right, it can become the single highest ROI activity in your professional toolkit.
That was the focus of a recent invite-only masterclass hosted by Angelica Kopec, CEO of She Knows Business and Forbes Council Leader. Designed exclusively for Forbes Council members, the 60-minute session gave attendees the strategies, frameworks, and confidence to transform both their personal brand and their approach to networking.
A High-Impact Session
Angelica opened with a simple but powerful truth:
“If you’re not investing in personal branding and networking, you can’t scale. You are the business. YOU are a BUSINESS. And like any business, you need to position yourself for ROI.”
From there, members were guided through a step-by-step approach to shifting networking and personal branding from something they dreaded into something measurable, intentional, and profitable.
Key Focus Areas
The masterclass centred on four critical areas:
- Building a High-Value Personal Brand
Forbes members learned how to treat LinkedIn as their Times Square billboard — a shopfront that communicates authority, vision, and value in seconds. Angelica shared how a headline, banner, and description can be repositioned to attract opportunity rather than chase it. - Integrating Networking into a 12-Month Business Plan
Instead of random, ad-hoc events, Angelica showed how to embed networking into a growth strategy with clear KPIs. From high-level investor events to targeted virtual meetings, participants were given a roadmap for consistency and ROI. - Smart Networking for Time-Poor Professionals
Members discovered that networking isn’t about spending more time it’s about sharper strategy. Angelica shared her own approach of leveraging research, exclusivity, and content-as-currency to ensure every interaction compounds in value. - Effortless & Powerful Conversations
Networking becomes easy when you know what to say. Angelica revealed her three go-to questions that transform small talk into meaningful exchanges and position professionals as connectors, not just participants.
Why It Matters
Whether attendees were aiming to step into fractional consulting, secure advisory roles, close bigger deals, or expand into new industries, the strategies offered a clear, practical pathway. By reframing personal branding and networking as core business drivers, Angelica equipped Forbes Council members with tools to not just build connections but to create leverage, visibility, and opportunities that compound over time.