In today’s business environment, content is king. And when it’s done right, content can attract and retain target audiences. If you still have a reasonable department budget in these uncertain times, then hiring a content marketing consultant or agency to help you create a strategic communications action plan is highly encouraged.
But how do you decide which partnership is a good fit for your brand and vision? Below, nine experts from Forbes Business Development Council point out specific elements that leadership teams should continue to keep in mind during their search to find the right match when partnering with a content marketing company.
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