12 Reasons Brands Can Benefit From Cutting Back And Becoming Laser-Focused
The need to downsize or eliminate certain products or services from a company’s portfolio may sound like bad news to a team of business developers who’ve been working tirelessly to close deals and boost conversions. However, refocusing your team’s energy to help elevate high-performing items to the next level may be a much better strategy in the long term.
Below, 12 Forbes Business Development Council members explain the benefits of cutting back on what’s not working for the business right now and how doing so can actually raise its market share potential and profitability.
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