During a financial meltdown, it often makes practical sense when a small business—or large franchise—decides to transition away from brick-and-mortar real estate to an online-only presence. Maintaining a digital presence may seem quick and easy on the surface; however, it also involves a new set of challenges when it comes to retaining current clients and customers and drumming up new business opportunities to ensure market growth.
How do you break through the digital noise and differentiate your brand from online competitors? What is the best way to grab the attention of consumers who have short attention spans? Leading experts from Forbes Business Development Council agree that moving prospects through the digital sales funnel process is tricky whether the market is up or down. To help other biz developers and teams create an e-commerce business that stands out in the marketplace, they recommend the following best practices.
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